New Delhi, June 16: A small move by the famous Portuguese star striker Cristiano Ronaldo has cost the soft drinks company Coca-Cola billions of US dollars. This loss is being told about $ 4 billion (Rs 293 billion). The incident took place ahead of the Portugal team's Euro 2020 match against Hungary. The star striker removed two bottles of Coca-Cola from his front and the company that made it, Coca-Cola, lost around 3 trillion rupees.
Portugal captain Cristiano Ronaldo got angry after seeing a cold drink in the pre-match press conference. He expressed his displeasure after seeing Coca Cola bottles in front. Ronaldo shouted angrily, "We should make a habit of drinking water, not cold drinks. In the entire 25-second sentence, Coca-Cola lost billions of dollars.
After this incident, the company's share price in the stock market fell 1.6% from $56.10 to $55.22. According to media reports, the fall in shares has reduced the market value of Coca-Cola from $242 billion to $238 billion. . This reduced the market valuation of Coca-Cola by $ 4 billion, or about Rs 293 billion crore. Coca-Cola is the official sponsor of UEFA Euro 2020 being played in 11 countries.
Coca-Cola had decided to put Coke bottles on display in all press conferences to increase its brand value. After this controversy, a statement has been issued on behalf of Coca Cola. In its statement, the company said that everyone has the right to prioritize their drink. Players are offered water along with Coca-Cola and Coca-Cola Zero Sugar upon arrival at the press conference. People have different tastes and needs.
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